Beloved Anchor

Ever have one of those ideas? The kind you believe in so completely that you throw yourself at it with reckless abandon? You're alive. You're on fire. Everything just clicks. Until, months later, you experience a moment of raw clarity and objectivity. You realize that your idea wasn't so great. In fact, you see how it has actually been dragging you down the whole time.

Last year, I convinced myself I should build a fun, creative brand around my fiction and storytelling experiments. I was enamored with the name PEWPEWHUZZAH. I made a logo I loved and stuck it on everything. I ordered business cards I didn't need. I launched a fiction website. And a Substack. And... you get the idea. To me, it conveyed "sci-fi and fantasy" without any self-importance. I also thought that the contrast between the silly name and my darker, more serious speculative fiction would be a fun twist. Nope. Not fun. Confusing.

This week, I ditched the attempted cleverness and self-titled my writing spaces. My fiction now exists under the Japheth Aaron umbrella.

I plan to use PEWPEWHUZZAH for a different project — likely in the tabletop roleplaying game space.